Explore the future of email marketing in 2025 with AI-driven personalization, advanced automation, and seamless tech stacks. Learn how generative AI is transforming the industry and discover the top 5 trends shaping the next wave of email marketing.
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Brands like Google, Adobe, and TripAdvisor are viewing personalization as not simply a tactic, but a marketing communication strategy. They’re calling it the new wave of marketing personalization, powered by generative AI.
Similarly, Hubspot’s VP of Marketing ran an experiment using generative AI in email marketing and found that 1:1 personalization at scale (PAS) increased conversion rates by 82%.
At Singulate, we’re all about making better personalization and segmentation easier for marketers to do. To help you take advantage of this next wave of marketing, we have compiled 5 trends shaping email marketing in 2025.
The way people receive, respond to, and evaluate messaging is changing. However, personalization has remained largely the same as basic merging tags and static tokens.
72% of consumers say they only engage with personalized messaging (SmarterHQ). Impact: Companies using advanced personalization can generate up to 40% more revenue than those relying on generic messaging (McKinsey)
But now, Generative AI is leveling up the personalization game, and the ability to deliver the right message to the right person at the right time is now more possible than ever before. For the first time, marketers can craft emails that connect on a deeper human level with Singulate's generative AI capabilities.
Backed by large language models capable of advanced reasoning and comprehension, messaging can be hyper-relevant to each recipient — dynamically adapting to audience tone, and content interests and even pinpointing visuals based on personal tastes and behavior.
So, it’s an exciting time for marketers. We’re finally able to create the right (i.e., more relevant) message for the right person at the right time, by thoughtfully using generative personalization to tailor content to the individual at scale.
Want to learn how? Join 1,250 marketers on Singulate’s early access list.
With siloed data, content, and tech stacks, today's B2B marketing organizations are adapting their team and tech stacks for the new wave of generative personalization. But a new era in email marketing — using AI and large language model (LLM) technology — will make tech stacks 90% faster, 90% easier to use, and 90% more affordable. Rather than strictly being valued for speeding up tasks, automation will grow into new levels of intelligence and execution quality.
Clara Shih, CEO of Hearsay Systems believes, “Rather than wringing our hands about robots taking over the world, smart organizations will embrace strategic automation use cases. Strategic decisions will be based on how the technology will free up time to do the types of tasks that humans are uniquely positioned to perform."
How does this impact your future email campaigns? AI-enabled automation means it's possible to make real-time adjustments to campaigns based on live engagement data. At Singulate, we are developing AI tools that augment standard automation with ultra-personalized messaging and eliminate the “blast" component from the equation.
How many times have you manually divided up your audience and then had to draft multiple versions of messaging for each? (And don’t get us started on version control!)
Moving forward, say goodbye to labor-intensive segmentation thanks to generative AI. With uncanny accuracy, AI lets you finally utilize all of your data — from your CRM, events, and third-party providers — parsed and unparsed, making it easier than ever to deliver highly relevant content to each member of your audience.
"One of the things that we see now that is becoming better and better is the ability to use AI to understand consumer intent," Einat Weiss, CMO of NICE shared with Business Insider. "This helps us as marketers to have a much more outside-in view when we plan campaigns.”
Imagine AI predicting:
This means marketers can focus less on building segments and drafting dozens of variations of messaging and instead focus on creative strategy, allowing AI to do the heavy lifting: creating hyper-personalized content for every individual at the moment in time when it will make the most difference.
Enterprise tech stacks don’t change quickly, but the opportunity cost in growth and efficiency has become too high. Marketing tech stacks today are often siloed, with data, content, and operations living in separate worlds. With so many voices in the room, implementing generative personalization and advanced AI is daunting for many organizations.
According to Hubspot, 56% of marketers say they lack the technology to execute fully integrated campaigns. However, that will shift, we are already seeing a change towards all-in-one platforms that create seamless workflows for marketers, and that trend will continue to accelerate in 2025.
By maximizing the seamless integration of these faster, easier, and more cost-effective solutions, businesses have time to unlock the full potential of generative personalization and AI-driven automation in their email marketing efforts.
A study by Alexander Bick of the Federal Reserve Bank of St Louis found that 39% of Americans are using generative AI, and in the two years since ChatGPT was introduced it has experienced a faster adoption rate than PCs or the internet.
Many traditional marketing departments are ramping up to take full advantage of generative AI; Gartner believes by 2026, 60% of CMOs are expected to prioritize AI adoption in their marketing strategy.
The Wall Street Journal spoke with John Taylor, CMO of semiconductor company Advanced Micro Devices (AMD). During the conversation, Taylor said that he’s “never seen anything move as quickly as AI” and their leadership team is “focused on using AI aggressively within AMD.”
As AI becomes a central part of email marketing, organizations are enabling their teams to adapt to the evolving landscape and adopt AI tools. Data is becoming more and more integral to driving greater results from successful marketing campaigns. However, as The Economist calls out, “Full-scale implementation of generative AI may increase revenues and reduce costs, but the payoff is not immediate.” While an instant payoff may not be immediate, the investment is critical to staying ahead of the curve.
As one of the most reliable marketing channels for decades, email marketing is making big strides this year. But it’s not about overhyped AI agents or buzzwords — it’s about fundamentally rethinking how businesses communicate at scale with their users and how to use AI to turn personalization from a tactic into a multi-layered strategy.
Are you a CMO navigating this transformation or a marketer learning about AI in email marketing technology? Singulate is committed to partnering with you to realize the full potential of AI through generative personalization, intelligent automation, and limitless segmentation.
Come build the future of marketing communication with us. Join the 1,250+ marketers who have added their names to the Singulate launch list and see what we’re building.
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