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Marketing Email Vs. Sales Email
Marketing and Sales BOTH use email, but HOW they use email is fundamentally different. You need both to power a successful business, but it's important to understand the 8 key differences.
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Dave Schools
Mar 8, 2025
Generative AI is rapidly transforming B2B marketing's largest channel — but nobody is talking about the differences between how it impacts Marketing Email vs. Sales Email.
How Marketing and Sales approach Email is fundamentally different — and it's about time those differences (and overlaps) were clearly called out.
So we put together a guide on eight strategic differences between how Gen AI is impacting Marketing Email vs. Sales Email.
In the end, you need both to run a successful business. But knowing the differences will help you:
- Help you curate the right GTM tech stack
- Align your marketing and sales email strategy
- Know how to match the right AI tools to use cases
- Better communicate with your leads and customers
- Keep your domain reputation from being blacklisted
8 Critical Differences: Marketing Email vs. Sales Email (PDF)
Fill out this form to download the 11-page PDF:
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