Generative AI makes micro-segmentation unbelievably easy. Email marketers have all-new possibilities to deliver highly personalized messages at scale. Singulate simplifies segmentation using generative AI, saving copywriters time and increasing efficiency by 90%. The result is 6x higher engagement rates.
Raise your hand if you’re in charge of your company’s email marketing.
If that’s you, you’ve probably spent countless hours — maybe even days or weeks agonizing over which emails to send to which lists, writing draft after draft of similar emails. This approach has been the go-to method for creating personalized messages that are just variations of the same content with little customization.
That was the old approach to email marketing, but thanks to AI and large learning models, there’s a much simpler and easier way to create and manage segments. Generative AI tools like Singulate (we’ll get to that soon) let email marketers deploy micro-segmentation coupled with highly targeted messages — without extensive manual effort.
If you raised your hand earlier, then you are going to love learning about:
According to McKinsey & Company, “Over three-quarters of consumers said that receiving personalized communications was a key factor in prompting their consideration of a brand.”
Micro-segmentation takes message customization to a whole new level. By combining real-time data with behavioral and demographic insights, you use your list to create genuinely tailored emails.
Plus, using data you likely already have in your CRM, you can generate personalized snippets based on factors like job title, location, company size, and more. Imagine including their name and city, and using that data even further by adding a unique snippet about that city, like the weekend weather, a recent sports victory, or something distinctive about their local area. Suddenly, your email isn’t just personalized; it’s truly unique for each recipient.
Consider this: if your email list includes contacts from all 50 states and over 109,000 U.S. cities, micro-segmentation enables you to send 109,000 uniquely personalized emails without writing 109,000 separate messages.
Mind blown yet?
Using micro-segmentation is a proven way to enhance engagement and drive results. AI Marketing Hub says, “By embracing segmentation AI, you’re not just keeping pace with the ever-evolving landscape, you’re propelling your brand to the forefront, forging authentic connections that foster loyalty and drive sustainable growth.”
Some benefits of being able to create highly personalized and multi-segmented emails include:
According to Mailchimp, “Highly segmented campaigns drive 14% higher open rates and 101% more clicks than non-segmented campaigns.”
Singulate helps you generate multiple micro-segments in any campaign. This means you can focus on strategy and creativity while AI seamlessly scales the segmentation and execution whether you have 1,000 to 1 million subscribers.
With Singulate, businesses across all industries can harness the power of multi-segmentation to deliver highly personalized emails that people want to read.
Why does this matter? Better segmentation improves engagement and click-through rates and delivers content that is more relevant to your audience’s needs and interests.
If you can’t wait to be part of email marketing's AI transformation, join 1,350+ marketers who have added their names to the Singulate launch list. Discover how easy segmentation becomes with generative AI and supercharge your marketing messaging to its fullest potential.