Product

Unlimited Micro-Segmentation: Marketing Ops Heaven

Generative AI makes micro-segmentation unbelievably easy. Email marketers have all-new possibilities to deliver highly personalized messages at scale. Singulate simplifies segmentation using generative AI, saving copywriters time and increasing efficiency by 90%. The result is 6x higher engagement rates.

Raise your hand if you’re in charge of your company’s email marketing.

If that’s you, you’ve probably spent countless hours — maybe even days or weeks agonizing over which emails to send to which lists, writing draft after draft of similar emails. This approach has been the go-to method for creating personalized messages that are just variations of the same content with little customization.

That was the old approach to email marketing, but thanks to AI and large learning models, there’s a much simpler and easier way to create and manage segments. Generative AI tools like Singulate (we’ll get to that soon) let email marketers deploy micro-segmentation coupled with highly targeted messages — without extensive manual effort.

If you raised your hand earlier, then you are going to love learning about:

  • What is micro-segmentation
  • Why it’s important for email marketing
  • The powerful benefits it offers
  • And how to do it 

What is micro-segmentation?

According to McKinsey & Company, “Over three-quarters of consumers said that receiving personalized communications was a key factor in prompting their consideration of a brand.”

Micro-segmentation takes message customization to a whole new level. By combining real-time data with behavioral and demographic insights, you use your list to create genuinely tailored emails. 

Plus, using data you likely already have in your CRM, you can generate personalized snippets based on factors like job title, location, company size, and more. Imagine including their name and city, and using that data even further by adding a unique snippet about that city, like the weekend weather, a recent sports victory, or something distinctive about their local area. Suddenly, your email isn’t just personalized; it’s truly unique for each recipient.

Consider this: if your email list includes contacts from all 50 states and over 109,000 U.S. cities, micro-segmentation enables you to send 109,000 uniquely personalized emails without writing 109,000 separate messages.

Mind blown yet?  

How micro-segementation can improve your email marketing

The WHY: Micro-segmentation boosts clicks by 101%

Using micro-segmentation is a proven way to enhance engagement and drive results. AI Marketing Hub says, “By embracing segmentation AI, you’re not just keeping pace with the ever-evolving landscape, you’re propelling your brand to the forefront, forging authentic connections that foster loyalty and drive sustainable growth.”

Some benefits of being able to create highly personalized and multi-segmented emails include: 

  • Enhanced Engagement: By tailoring content to specific segments based on demographics or behaviors, you can deliver messages that truly resonate. Personalized messages lead to higher open and click-through rates. Personalized emails can generate up to 6 times higher transaction rates than generic messages.
  • Efficient Execution: By automating content generation, AI enables marketers to create highly targeted campaigns at scale, saving time and resources. This allows teams to focus on strategic tasks, making email marketing more agile and responsive to real-time data. When marketers use generative AI tools, they report a 40% boost in efficiency.

According to Mailchimp, “Highly segmented campaigns drive 14% higher open rates and 101% more clicks than non-segmented campaigns.” 

Singulate helps you generate multiple micro-segments in any campaign. This means you can focus on strategy and creativity while AI seamlessly scales the segmentation and execution whether you have 1,000 to 1 million subscribers. 

Micro-segmentation in action

With Singulate, businesses across all industries can harness the power of multi-segmentation to deliver highly personalized emails that people want to read.

How does Singulate do it? 

  • Create audience segments using natural language. Singulate understands queries like “works in marketing” or “C-level with over 500 employees in the US” and shows you the exact percentage of the list that matches that cohort.
  • Create as many audience segments as you want, there’s no limit to how deep you can go. The more segments does not equal more work to manage - it’s all from one editor.
  • View individual members of each cohort to verify accuracy and get ideas for what to write for the group.
  • Branch content to show cohorts different CTAs, headlines, or full blocks of rich HTML content. Any part of your email can be branched to different audiences.
  • Singulate (i.e., individualize) content to show certain cohorts 1:1 messaging for everyone within that group using another Singulate feature. 
  • It's always safe for anyone uncategorized, you can provide a general fallback or just skip that section and give everyone else a shorter email. Brevity ftw!
  • Freshen up your marketing automation using Singulate with Hubspot. Singulate integrates seamlessly with Hubspot Workflows for data, delivery, and analytics.

Why does this matter? Better segmentation improves engagement and click-through rates and delivers content that is more relevant to your audience’s needs and interests.

Try it yourself

If you can’t wait to be part of email marketing's AI transformation, join 1,350+ marketers who have added their names to the Singulate launch list. Discover how easy segmentation becomes with generative AI and supercharge your marketing messaging to its fullest potential.

join waitlist
Communicate with Singulate and 10x your click through rate.
Join 1,489+ marketers
Brought to you by the early Hopin team