Chances are, in the past few weeks, you’ve opened an email only to discover it’s packed with stale content that doesn’t apply to you.  

We all know messaging isn’t one-size-fits-all, but in trying to tackle our growing to-do list as marketers, generic emails are sometimes the best we can do (or all we have time for).

But it doesn’t have to be.

Seamless segmentation: is it possible?

The practice of dividing up a target audience into subgroups seems straightforward, but we all know it isn’t. Understanding the unique differences between customers requires a ton of data work.

Forbes notes, “Each customer is different from the next, so a single approach to dealing with different customers won’t work. With customer segmentation, your business can better understand every customer and align relevant strategies and tactics to meet their distinctive needs, helping you to make more profits.”

Understanding your audience is the golden rule of marketing, and it benefits both you and your customers. If you can customize your marketing communications to match your product, service, and events to solve the specific challenges and growing needs of your users, it really works.

“When done right, segmentation can provide a company cornerstone on which to build and grow — that true understanding of who makes up a customer base,” claims the American Marketing Association.

To get there, marketers traditionally lean on copywriters to create several targeted messages with minor tweaks based on different audiences. While this process preserves standardization, it’s missing critical data to make it relevant at scale, and writing multiple versions can become difficult to manage.

How AI is transforming the process

With time management in mind, the shift to using artificial intelligence (AI) to generate the same work in minutes has become popular. But at what cost? The markers of AI-generated content have become easier to spot — repetitive words, generalizations, and a lack of character are among the biggest red flags.

“It’s the broken promise of personalization: putting messaging on autopilot has created efficiencies, but it also compromised the quality of output,” shares Singulate Co-founder and CEO Dave Schools. “Singulate is built on the question, ‘Where’s the middle ground?’ We wanted to help marketers speed up the process while ensuring that human copywriting stays at the core of the messaging.”

Singulate is a tool that helps marketers work faster without losing the personal, human touch that can make all the difference in making email messages resonate and connect at scale.

Creating content copilots

Simply put, Singulate takes your most valuable resources, humans, and makes them content copilots with AI. Copywriters do what they do best (i.e., writing creative and original messages that keep voice and tone on point), while AI comes in for the hard parts: data cleaning, segmenting, and scaling personalization.

This AI is like nothing you’ve ever seen before. It’s not just plugging in a few prompts and getting a generic written response with no substance. Instead, you tap into existing customer data to create unlimited micro-segmentation content that is meaningful to every reader.

“Data is the fuel that powers micro-segmentation, but what matters is how that data is transformed into actionable insights,” the team at Ciente shares in their recent Medium article.

Many companies have a lot of data on their customers, but they haven’t been able to use that data to segment and meaningfully personalize their content easily. But now they can. They can use their event, CRM, and product data to create ultra-relevant marketing messages that are meaningful to their customers at scale.

And it works: research from Statista shows that 63% of marketers claim they saw an increase in conversion rates due to personalization.

What does that look like in Singulate?

‍Wow tags

In Singulate, you can simply describe the personalization data you want to bring into your campaign content and transform it using natural language. For example, you can clean Hubspot properties like create date, name, title, company,  industry, or unstructured data like notes, custom form fields, and more - you can reformat it, expand it, and build on top of it. It saves you hours and hours of tedious spreadsheet work.

Branched content

In Singulate, you can easily tailor specific content sections to different audience segments in a single campaign simply by describing that audience in natural language. What took hours and headaches to manage now takes simple seconds. Use this for deep segmentation of CTAs, rich HTML content blocks, headlines, and more. No more lists and juggling dozens of messaging versions 😌

Singulated Snippets

You can write for the individual at scale by tailoring resources of any length, like reports, presentations, and lists of data using prompt engineering. Singulate does the rest to recommend the most relevant content based on your writing instructions (i.e., prompt engineering) and of course, always providing a safe fallback so no one gets a bad result.

Transforming the marketing landscape

At Singulate, we believe the best personalization is invisible. Meaning, it doesn’t feel personalized. It is personalized. The difference means everything.

The evidence of this is noticeable in our early results: click-through rates land 3-7X higher than “blast” content and response rates to singulated content hit nearly five times higher than bulk email campaigns. Copywriters call Singulate a "conversion copywriter's dream tool."

Don't settle for generic email blasts. Come see what's possible with pain-free personalization and segmentation. Join the 1,400+ marketers who have added their names to the Singulate waitlist.