Generative personalization can transform email marketing by creating highly tailored messages at scale. Unlike static personalization, marketers can us data and AI to craft unique content for each recipient, boosting engagement, click-through rates, and conversions.
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Did you know over 300 billion emails are sent daily? Many business owners and marketers are tired of their emails not reaching their audience, despite email being their primary method of communication.
With advances in technology and AI, companies can reach audiences more impactfully. Generative personalization is an advancement that empowers marketers to distribute tailored content at scale. Let's dive into how this technology is increasing engagement, brand loyalty, and conversion rates.
Generative personalization is a new approach to personalization at scale in marketing using LLMs. Today, most email marketing platforms provide static personalization. Static personalization uses tokens or tags to insert user data into copy, such as “First name” or “Company name.” This helps make the content “feel” personalized, but 98% of the content remains the same for everyone.
Generative personalization, on the other hand, is the ability for a copywriter to partner with an LLM to build on their data to create messaging that is actually tailored to the individual at scale.
Instead of dropping in properties that you can “find and replace”, generative personalization lets marketers write entirely original examples, summaries, and highlights that are most relevant to each recipient, based on the data you have on them.
The result is groundbreaking. Instead of sending 98% the same content in a blast email or automated message to a list, you’re now able to send messages that are 25-75% unique for each person on your list, resulting in 3-7x higher click-through rates and 4x higher response rates.
Generative personalization combines several marketing elements together:
The writer is in full control. She studies the people on her list, analyzes the available data, and sees ideas for segments or ways she’d like to personalize a message. Then she crafts a prompt that guides an LLM to take a well-written sentence and evolve it using recipient data. It takes skill. She must fine-tune her prompt so that every person’s unique output is high-quality. She uses prompt engineering to control the language so that the pattern of personalization scales well for the rest of her list.
(Fortunately, Singulate has intelligent reviewers coming soon to help with verification at scale, but that’s for a future post.)
An example of generative personalization is that instead of manually segmenting audiences and sending emails with different content, marketers can leverage generative personalization to bring real-time data into fully crafted, one-of-a-kind messages for users. The result: email content that feels is timely, relevant, and personalized, as if it was written just for them.
Generative personalization offers exciting possibilities, and the use cases and applications are near endless.
By the way, Singulate makes generative personalization really easy. If you want to give it a try, sign up for early access to see how it works.
Generative personalization adds value at each stage of the customer journey, from welcome emails to re-engagement campaigns. Here are some ways to add generative personalization to each stage of the funnel:
Generative personalization is a seismic shift in how businesses communicate with their customers at scale.
Marketers now can engage with their audiences through human-written, AI-scaled 1:1 messaging.
This is the future of personalized marketing communications - it’s a new copywriting skill called singulating - and it’s a win-win: singulating your content drives better growth for your business while also providing better and more valuable information for your customers.
Curious to learn more? Jump on our launch list and talk to co-founder and CEO Dave.
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Better Engagement and Conversion Rates
Optimizing messaging based on recipient data can increase open rates by 26% and drive a massive 760% increase in revenue compared to non-personalized emails.
More Efficient Use of Resources
Using AI automation can cut ops and creation time by 30-50%, freeing up marketers to focus on the big picture and invest back into the business.
Scalability with Large Audience Lists
Whether you have a list of 100 or 100,000 subscribers, generative personalization will make certain that every recipient gets a message that best fits their interests and user activity.
According to Salesforce, businesses that leverage AI for email personalization see significant growth, with AI-driven personalization contributing to a projected $2 trillion in business revenue by 2028.
Insights for Brand Positioning
78% of consumers are more likely to repurchase from brands that personalize their messages based on previous interactions.
You’ve heard it before and it’s starting to happen more and more, Generative AI is transforming the way brands connect with their audiences. As AI technology continues to advance, brands have an amazing opportunity to build more meaningful relationships with their customers using the right technology.
Join the 1,250+ marketers who have added their names to the Singulate launch list and come see what we’re building.
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